What is needed to organize courses. How to open training courses

In this material:

Many businessmen who plan to start their own business with minimal investment are thinking about how to open training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not everyone takes the plunge. This is often due to a lack of cash for initial investments, because everyone knows that without the first initial capital You won’t be able to bring your business idea to life. At the same time, nowadays there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also the state. Of course, you shouldn’t expect large sums of help, but what is offered in the form of subsidies can be considered a quite decent amount to start your own business. The key is to spend your money wisely and implement a really good training center business plan.

If Russian citizen If you are planning to open your own business with a small initial investment, you can try yourself in the field of teaching. Moreover, you don’t even have to be an experienced teacher to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can work as an administrator in order to save on salaries.

Room and furniture

When we're talking about about a training center, you don’t need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point that a training center business plan should contain is the selection of experienced personnel. But in addition to this, students must be provided with a good environment in which it will be pleasant to study. To do this, you will need to purchase high-quality and modern furniture for classrooms.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so rent will become a significant expense item.

As a rule, a center for training everyone consists of such premises as a reception area, where there will be an administrator’s desk and a waiting room with upholstered furniture, several classrooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teachers' room and bathroom.

These are the main premises that will be difficult to do without. Additional cabinets may also be needed, although here everything depends solely on the type educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important. You can open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will search for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified personnel. If a businessman has friends who are teachers, this is great, since he can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready to do part-time work, since the salaries of specialists, unfortunately, are quite low.

A training center will be in demand if it offers its clients a special training program. It can be developed jointly with experienced specialists. It is important that the training center is different from what other institutions of this type offer. This is the only way to win in the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, all the paperwork must be completed correctly.

Moreover, when it comes to training people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.

But first, a businessman must register as an individual entrepreneur. This is necessary for officially conducting business in the Russian Federation. In addition, it is necessary to choose a suitable taxation system, which in this case can be PSN. It is important that the number of employees does not exceed 15 people. In addition, the entrepreneur must go through the registration procedure in Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the training center program, information about the personnel and their qualifications, data about the premises, and the equipment used. The training center must have educational literature in the required quantity. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permitting documents, the educational institution will not be allowed to operate and will not be able to issue valid certificates of completion of courses.

But it is worth noting that not all entrepreneurs who open their training centers care about the license. If a person wants to gain knowledge and not a diploma, he will not be very concerned about the license. But the received certificate will not be taken into account at the official level.

Advertising of the establishment

In order for people to know about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity, but the quality of the audience that is important, so not all marketing tactics are suitable here.

One of the most popular types of advertising to attract customers is creating your own page on social networks. Here you can find many people who will be interested in such information. Moreover, this way advertising will be available to precisely those people who have the opportunity to study at the new center, that is, those living nearby.

You can print out advertisements and hang them on poles. This is good and effective way, but requires spending money in contrast to distributing information on the Internet. The main thing is to recruit the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow quickly.

The training center is good way open your own business with small investments. At the first stage, 10 thousand dollars is enough, which will quickly pay for itself.

Order a business plan

	Investments: Investments 2,200,000 - 5,000,000 ₽ The first and only personal security service in Russia available on your smartphone. Personal Security ARMADA We met with the co-owner of the Armada.Vip company Alexander Aliev to find out why it is important to be able to call a bodyguard within an hour, in what situations he may be needed and how the market for such services is developing in Russia. Why did you decide to start a business related to...

	Investments: Investments 1,500,000 - 2,000,000 ₽ The federal network of schools of speech communications “The Power of Words Kids” is an educational project for children and adolescents aged 5-16 years, aimed at developing the skills of eloquence, communication, and getting rid of fear public speaking and fear of being heard. To build a successful career and personal relationships, you need to be able to negotiate, persuade and clearly formulate your thoughts. We have created a complete system...
	Investments: Investments 1,490,000 - 3,490,000 ₽ The BestWay Car Service Network is a network of body and mechanic repair stations, which was founded in November 2014. Facts: Over 4 years, we opened 14 stations in 8 regions of Russia - in Nizhny Novgorod, Kazan, Rostov-on-Don, Krasnodar, Ivanovo, Yaroslavl, Vladimir, Dzerzhinsk. In 2017, the group’s cash turnover amounted to 211 million rubles. In 2018...
	Investments: Investments 8,900,000 - 12,900,000 ₽ An exclusive representative of a popular brand in the middle price segment, which has 140+ of its own stores in Europe. Franchise of the first European format decor, textiles and tableware store in Russia. A free promising niche for business in your city Description of the franchise HOMMY is the first franchise of a decor, textile and tableware store in the European format in Russia: adaptation to the mentality and demands of the Russian...
	Investments: Investments 28,000,000 - 50,000,000 ₽ Zamania is a family park active recreation. It combines in one concept a number of active play elements: trampoline areas, labyrinths, colorful nets, a rope park, bungee jumping, trolls, a football court, a sandbox, tubing and a specially designated area for kids, rooms for birthdays and master classes, a family cafe, etc. Zamania is... Adventures in any weather The most unusual and interesting...
	Investment: Investment 200,000 ₽ The Global Wedding is a wedding agency that has been providing wedding planning services in St. Petersburg since 2009 and abroad since 2014. In 2017, a representative office was opened in Moscow. The agency's clients are couples who want to organize a bright, memorable wedding. They value their time, often cannot be physically present in the city where the wedding is taking place, and they...
	Investments: Investments 3,000,000 - 3,500,000 ₽ International Language School is a language school for English, French, German, Spanish, Italian and Chinese languages with deep, systematic training, where each age and level has its own program. ILS is also a network of children's clubs for early childhood education foreign languages(from 2 years old). ILS is an opportunity for franchisees to become a center for training and...
	Investments: Investments 1,300,000 ₽ Brand "NALEVO" Men's haircuts» – is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. On current moment in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. The largest brand in the network is the largest chain of economical hairdressers in Russia and the CIS, “Hair in Order” (50 cities and more than 85 salons). How was it created...
	Investment: Investment 110,000 ₽ For the past 12 years, the Association of Visiting Workers has been providing care services for the elderly, sick and incapacitated patients, and the disabled. Care can be provided either hourly or around the clock, depending on the needs of the client. The company employs responsible and decent employees who have the qualifications and experience in caring for patients in need. All of them...
	Investments: Investments 1,000,000 - 3,000,000 ₽ DH Design School is one of the leading modern schools design in St. Petersburg and Russia. The School provides training for adults in the following areas: “Interior Design”, “Graphic Design”, “Fashion Design”, “ Landscape design" First of all, these are programs vocational training, in which students, over the course of two years, gain the knowledge and skills necessary to start a successful career in a new...
	Investments: Investments 220,000 - 520,000 ₽
	Investments: Investments 10,000,000 - 15,000,000 ₽ In 2018, ADAMAS celebrates the 25th anniversary since the formation of the company. Today it is a network of more than 200 jewelry stores and its own production plant in Moscow. The breadth of the jewelry range includes more than 30,000 items and satisfies the needs of any buyer not only in Russia, but also in the CIS countries. Many unique product manufacturing technologies…

Investments in opening a training center with an area of 200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%. The monthly turnover of the training center is $10-15 thousand.

There are about 200 organizations in St. Petersburg that offer short-term courses. They compete with universities, technical schools, and colleges, which also often organize additional educational courses.

The market is currently dominated by demand for short-term courses - from 20 to 60 training hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational tips

According to Gennady Smirnov, director of the NOU Professional Training Center "Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, and marketers, which are developed by the center's teachers - practicing specialists. Employers inform training centers about the most relevant educational areas .

The main factor in the success of a training center is considered to be the correctly selected teaching staff.

You can open a training center at a certain company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain class hours, and not for a full day. Thus, according to Gennady Smirnov’s calculations, when opening a new center, the main costs associated with renting and equipping a stationary premises can be avoided. The investment will be about $1 thousand.

We would like to thank for their assistance in preparing the material: NOU "Professional Training Center "Impulse", School of Professional Business Consultants, NOU "Training Center "Eureka", NOU "Training Center "Kvarta", etc.

Step 1. Concept

The organization and income of a training center primarily depend on the concept, which should distinguish it from competitors.

There are various options:

A center with a set of standard professional training courses: accounting and taxation; assistant secretary; design and layout on PC, etc.;

Training educational centers;

Teaching one original course, such as training of female guards, feng shui, etc., as well as individual training for a specific course.

A legal entity for a training center is registered as a non-state educational institution (NOU), and its main activity profile is indicated. According to the Civil Code of the Russian Federation, the goal of a non-state educational institution is not to generate net profit; the proceeds can only be used for the development of an educational institution. A registration lawyer will cost approximately $200. The most convenient tax system is a simplified one with the payment of 6% of income.

Step 2. Staff

Staffing table of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center’s students) - $300,

Secretary - $200,

Accountant - from $300.

Step 3. Room

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoons, evening), you will need a room with a total area of about 200 m2:

Two classrooms with an area of 50 m2 (in accordance with the requirements of regulatory authorities, groups of no more than 10 people can study in them),

One computer class - 60 m2 (10 places equipped for work),

The remaining area (about 40 m2) is allocated for the reception area and the director’s office.

Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases, educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $15 per 1 m2.

Step 4. Equipment

Projector - $1 thousand.

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand.

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Step 5. Licensing

Documents that must be submitted to the Education Committee of the St. Petersburg Administration to obtain a license for educational activities:

A statement indicating the developed educational programs,

Information about staffing levels and the expected number of students,

Information about the premises

Information about security educational process educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about founders, etc.).

The period for reviewing documents and making a decision is 1 month.

Step 6. Students

A profitable group consists of 10 people.

At least 10 groups must be formed in the center per month.

The main way to attract students is advertising in print media. The advertising budget is formed by taking into account 10% of turnover, that is, about $1 thousand per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineer.

From 1990 to 2000, he worked as deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997, he worked as an insurance director at an insurance company.

In 1997, he organized the Non-Governmental Educational Institution "Vocational Training Center "Impulse", which still operates today. Over 8 years, the average annual number of students (and the company's turnover) has increased 3 times.

Select the fragment with the error text and press Ctrl+Enter

Not so long ago, in Soviet times, educational level man did not play a global role in his fate. There was no such fierce competition in the labor market as there is now, and even without skills, everyone had the opportunity to get a job and receive a stable salary. Moreover, they could learn many professions right at their place of employment. They also paid for it!

At that time, most could not even think that the times would come when it would be necessary to have not one specialty, but even two or three, and that in the conditions of gradual transformation of the economy, some professionals would simply find themselves out of work. Previously, no one wondered how to open a training center, and had no idea that training could be used to build a very profitable business.

In modern times, everything has changed dramatically. Nowadays, employers prefer to hire ready-made personnel, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children; many want to improve their level or acquire short term a new profession. Not everyone has the opportunity to spend for many years for expensive education in universities, so a business built on short-term training is now considered highly profitable and relevant (if there is a properly drawn up business plan), which at the moment interests many investors and entrepreneurs.

It is important to note that if a person has a plan to open any non-state educational institution (NOU), then you should know that such a business is subject to mandatory licensing by the educational supervisory authorities at the subject level Russian Federation.

Licensing must be included in the business plan, since without this procedure such activity will be considered illegal, and the entrepreneur will inevitably face large penalties.

This process includes providing necessary documents to the licensing authority. Their consideration usually takes place within a month, and if the applicant meets certain requirements, then a decision is made to issue a license. In this case, it is advantageous to pay tax using a simplified system.

List of required documents for a licensed body

An application in which you will need to indicate what educational programs will be provided at the training center.
All information concerns teaching staff, who must correspond to their category and have supporting documents. The staffing level must correspond to the stated number of future students.
Documents confirming the availability of appropriate premises for training and its plan.
Information that the necessary technical equipment of the premises and the corresponding educational and methodological literature are available for each declared training program.
Information on registration of the training center as a non-state educational institution with a list of the entire founding staff.

Return to contents

What starting capital is needed, and what will profitability depend on?

As can be seen from the above, the training center must be equipped with special equipment, and therefore, after selecting a suitable room (it must be at least 200 sq. m), the entrepreneur’s plan must include the costs of purchasing the necessary furniture, equipment, and so on. For example, if you plan to open computer courses, then for this you will need to buy items such as modern computers, tables and chairs for them, copiers, faxes and so on.

If there is a plan based on training future hairdressers, then the center should contain completely different attributes: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase and consumables(shampoos, varnishes, combs, scissors), which will be needed to learn the profession of a hairdresser.

In other words, what starting capital will be needed depends to a large extent on the focus of the training center and its volume. A business plan before starting its activities is worked out strictly individually by each entrepreneur or investor, and it is impossible to give exact figures for the required initial capital.

You can start such a business with an amount of approximately 300 thousand rubles on hand. The training center will be relevant both in big cities and in villages, where there is currently a catastrophic shortage of training personnel. The business plan is calculated based on the fact that renting a suitable premises will cost an average of 1-2 thousand rubles per 1 sq. m. m.

Non-state educational institutions can be opened in several areas of study. For example, it may include accounting, computer and language courses. Today, such areas as training in the 1C program, website design and layout, studying Feng Shui and many others are popular. In fact, the choice of course focus in this area is unlimited, and additional services for individual training can be included in the business plan even while the center is operating. Such additions may also change depending on fashion trends.

If there is a fashion for handmade goods, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market various professions. If there is an overabundance of any specialty, you will need to abandon training for it in your center and offer the population a more popular option.

It should be taken into account that the more services an educational institution provides, the more significant the profit will be and, accordingly, the faster it will pay for itself. Depending on the funds invested, the cost of renting the premises, what kind of marketing plan is in place, and other factors, such a business will approximately pay for itself in one to two years. Its return on investment is typically approximately 30% of the investment.

Information technologies have entered all sectors of human life. Without understanding the simplest programs, it is difficult to get a job or get the necessary information from the Internet. Consulting and computer training services in various fields are becoming more in demand. We’ll tell you how to open computer courses from scratch and what beginners need to know in this short article about this business idea.

Training or consulting?

Computer courses are a service in the form of consultations or training in the field of information technology. Any computer club can provide consultations in the form of seminars or trainings. Training can only be carried out after obtaining a license, which is certified by the municipal education department. Entrepreneurs with a license can participate in government tenders, and, if they win, the local labor exchange will send groups of willing people for training.

Beginning entrepreneurs are recommended to first open simple courses, without a license, and then, when the company is established on the market, apply for licensing. In 80% of cases, computer courses are partially licensed. Example: the Leader training center offers its clients licensed courses for a computer operator and a secretary-assistant with 1C knowledge. And as general informational seminars he offers: “Installation and Windows setup", "Programming for Beginners", "Network Safety".

According to the laws of the Russian Federation, computer courses can be conducted both with and without a license. It’s just that when providing advisory services, an entrepreneur must rely on the rules that if the lecture or training is one-time and no certificate is issued after it, then this type activities can be carried out without prior receipt licenses.

Advantages and disadvantages

Opening courses with or without a license has common pros and cons:

It is more profitable to obtain a license and provide training services, since you can earn from 3 million a year, but obtaining a document is difficult.
To organize courses for beginners, it is necessary to select a premises that must comply with fire safety and meet the requirements of SanPiN.
It is necessary to constantly monitor new products and developments in information technology in order to offer customers the knowledge they need.
It's hard to start educational activities in a small municipal center, since this market area is already occupied by public educational institutions.
If you do not obtain a license and provide services in the form of a computer circle, then no major investments will be required.

Idea concept

When organizing computer courses without obtaining a training license, the main thing is to choose a concept. As an idea of where to start a small business, it is suggested to choose one of the following areas:

Courses on working with the 1C program for accountants.
Teaching children animated programs and educational games on the computer.
Courses for people over 50. Training and assistance in working with social networks, providing basic knowledge.
Computer design training.

You can take several niches at once: for example, organize classes for pensioners twice a week, twice a week for accountants and designers. Once you choose the direction of your business, it will be easier to stick to the concept. The premises are decorated in the appropriate style, and the staff is selected.

A big mistake for beginners is to take on several courses at once. A beginner is advised to study the competitor market and analyze whether it is profitable to occupy a particular niche. The focus of the courses is chosen to be low-competing, but in demand in your region.

Registering services

For unlicensed courses, it is enough to register the activity as an individual entrepreneur. But if you plan to further develop and license at least several types of courses, then it is recommended to immediately choose an LLC. In the future, it will be possible to organize a non-state educational institution (non-state educational institution) on the basis of an LLC.

To register an LLC, you must prepare the following documents:

Company charter.
Documents confirming the legal address.
Receipt for payment of state duty.
Bank account statement confirming the presence of authorized capital.
Photocopies of passports and TIN of each founder.
Application for registration of LLC.

When filling out the application, one main type of activity and two additional ones are indicated. The following OKVED codes are suitable for computer courses:

62.02 “Consulting and work in the field of computer technology.”
62.02.3 “Training users of specific software.”

To obtain a license and transfer to the legal form of a non-state educational institution, the following conditions must be met:

Have an equipped computer class in rented or own premises.
The equipment and equipment of the premises must comply with fire safety standards: an alarm system is installed, a fire safety corner with fire extinguishers is equipped, and there is an emergency exit plan.
Courses are scheduled according to programs for the coming year.
The staff is qualified and professionally trained to work with trainees.
The class has methodological literature for each course.

An application for a license is submitted to the Department of Education. The class will be tested for compliance with standards, and within 6 months the commission will decide whether to issue a license.

Equipment and accommodation

Suitable room for a computer lab small size, from 20 sq. m. The most important thing is to choose the right location for the company. If the courses are aimed at children, then it is better to rent an office in a children's center or directly at school. If this is not possible, then the center of the residential area is selected. It should be convenient for parents and children to reach you at any time of the day or evening.

Basic equipment of the computer class:

Computers (5 pcs.).
Tables (5 pcs.).
Chairs (5 pcs.).
Benches for waiting (3 pcs.).

You need at least 250 thousand rubles for equipment and rent of premises. The down payment depends on the computer models and their number. A business idea for licensed training will require an investment of 1.5 million rubles.

The staff is recruited on a permanent basis and part-time. 3-4 teachers are enough to replace each other. To organize the work, a clear plan is made so that each teacher arrives at the right time. Payment is offered by piecework or salary. The cost of courses will depend on the price list of competitors.

Detailed step by step instructions and the estimate for equipment are indicated in the business plan, which will help you open a computer class yourself. The profitability of the project depends entirely on the flow of clients. If you choose the wrong niche, the project will quickly go negative.

Instead of a conclusion

To organize small consulting computer courses, you will need an initial capital of 250 thousand rubles. To organize a large training center, you will need a license and significant investments, as well as (based on experience) contacts in the education department. When registering, it is recommended to immediately select an LLC, since in the future this will allow you to switch to the LIE form.

* The calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and up to retirement age. Modern educational platforms make it possible minimum threshold entry and ensure good profitability of this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago the training center was a specialized educational organization, engaged in training students in any activity or several related areas of activity, then currently the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group training becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of the students. Training programs, in this case, become aimed at solving certain practical problems; there are many of them, each of them specifically expresses the requirements of a certain group of clients.

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then a business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The simplest example is the accounting profession. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to increasingly become specialists in the field. software. And there are thousands of such professions with similar trends. All these specialists need constant vocational training on the basis of training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and principles of operation.

Online learning (in English online or e-learning) is distance learning, when training is conducted using the Internet in real time using conferencing programs or the listener watches already recorded video material.

Ready ideas for your business

Offline training is a classic type of training, when the student is trained in a classroom, usually as part of a group, and the trainer or teacher directly interacts with the students.

Let's consider what are the advantages of one and the other form of training.

Advantages of online training for a training center:

First of all, it saves costs on the maintenance and equipment of training premises.

The first advantage leads to the second advantage: prices for online training can be lower due to cost savings, meaning more people will be able to take advantage of your training programs.

Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Ready ideas for your business

Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are enrolled in additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

With additional education for children, everything is simple. The centers that prepare for the Unified State Exam (USE) are in greatest demand among training centers. This is understandable, since without special preparation for the Unified State Exam it is very difficult to score sufficient quantity points for admission to higher education. In second place in demand for children and teenagers are various language courses, especially courses English language, which is associated with the traditionally low level of its teaching in regular secondary school. Next come art and sports education. The areas of additional art education are especially diverse. Both classical drawing courses and modern trends, such as photography or acting, are popular there.

Determine a list of the most popular courses for additional vocational education much more complicated; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Ready ideas for your business

Considering the industrial nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development of the industry, and with the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of their employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, those areas in which higher education does not keep up with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in complex situations, training to increase productivity and manage your own time. Training centers specializing in developing management and leadership skills for women are developing very quickly. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary arts are very popular abroad. psychological development and repairs.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for a training center? This is a complex issue from a legal point of view. In practice, this area of business is regulated federal law"On education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing individual species activities" dated 04.05.2011 N 99-FZ. Do not look at the fact that the laws were adopted a long time ago. Every year they are supplemented and clarified; the practice of their application, due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer the question this question is simple.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choice organizational form training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations represent non-profit organizations(ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. You can obtain this list from employees of these bodies. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have claims regarding this issue, so it’s better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Advertising on social networks will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need a premises that meets certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each training place with them, then the cost of this can range from 300 thousand rubles for ten training places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide an operational reserve for several months to pay rent and wages until you reach operating profitability. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, when minimum investment and high-quality popular courses, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners of Coursera provide their training courses for free, but charge a fee for passing certification and obtaining a certificate. Having prepared a not very significant number of courses in Russian and spending about 2 million dollars on their preparation, Russian division Coursera generated annual revenues of approximately $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable manner, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth”.

Make upsells. Suppose, for those who have completed the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and solutions, let readers on social networks see the potential of your courses.

Constantly receive feedback from my listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.

Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee you will get not only everything necessary tools for conducting training online, but also the opportunity to receive payment and conduct additional sales. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make starting a business easier, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, and also provide legal and accounting support.

To summarize, we conclude that the creation of a training center is a promising business, the potential of which is only just being revealed in the Russian market. Effective methods online training can minimize investments, and the attracted audience will provide good profitability.

7510 people are studying this business today.

In 30 days, this business was viewed 426,024 times.

Calculator for calculating the profitability of this business